Ahh, Tokyo. The land of all things over-the-top — and we mean that as a compliment. If you want to dip your toes into Japan’s pop culture scene, one of the best places to start is Kawaii or かわいい,. The word literally translates to cute, and is a celebration of exactly that: all things adorable.
This itinerary is all you’ll need to explore Tokyo’s Kawaii scene from top to bottom.
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